> For the complete documentation index, see [llms.txt](https://docs.prophetmarket.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.prophetmarket.ai/brand-guidelines/logo.md).

# Logo

The Prophet mark is a blue gradient ring. It appears on every asset, and in the lockup it sits alongside the PROPHET MARKET wordmark.

Two forms, each in two variants.

## Full lockup

The ring mark with the wordmark. Use this wherever the brand needs to be named: the first slide of a carousel, video end cards, partner materials, presentation covers.

### For light surfaces

![Prophet Market full lockup for light surfaces](https://content.gitbook.com/content/4JGbL1g8npgcd7JaCdaj/blobs/4wpkvb21yeIDvEHKMnOU/XkryZCfVTTNkuzCP.png)

### For dark surfaces

![Prophet Market full lockup for dark surfaces](https://content.gitbook.com/content/4JGbL1g8npgcd7JaCdaj/blobs/8zIqyX9GVyFTrZXM8fKN/IzOhGjKzxAgwrgSw.png)

## Ring mark only

The mark without the wordmark. Use this for the footer lockup, avatars, favicons, app icons, and any placement where the brand has already been named.

### For light surfaces

![Prophet ring mark for light surfaces](https://content.gitbook.com/content/4JGbL1g8npgcd7JaCdaj/blobs/h1LzCGqEXVGxUpvJBkTH/YoyefcDOPkWRuYCw.png)

### For dark surfaces

![Prophet ring mark for dark surfaces](https://content.gitbook.com/content/4JGbL1g8npgcd7JaCdaj/blobs/RdWqep9SxR3Mv7gGYLEK/HVBEhEhiQCfoATXM.png)

{% hint style="info" %}
**Variant names describe the background, not the artwork**

The light surface files carry dark navy type for placement on white and paper. The dark surface files carry white type for placement on ink, blue and photography. Pick the variant by looking at what sits behind the mark.
{% endhint %}

## Choosing a variant

| Placement                                        | Variant                             |
| ------------------------------------------------ | ----------------------------------- |
| Paper surface, light photography                 | Full lockup, light surface          |
| Flat Prophet blue, ink surface, dark photography | Full lockup, dark surface           |
| Footer lockup on any asset                       | Ring mark, matched to the surface   |
| Avatar, favicon, app icon                        | Ring mark, matched to the surface   |
| First slide of a carousel, video end card        | Full lockup, matched to the surface |

## Rules

Never render the mark below legibility, and never place it on a busy area of a photograph without a scrim behind it. Never recolour it, never add effects to it, and never rebuild or approximate it in another typeface.

{% hint style="danger" %}
**Use the supplied files**

Both forms exist as SVG for print and layout work, and as PNG at 2400px for screen use. Reach for the SVG whenever the tool supports it. The mark contains a gradient that degrades visibly when a small raster is scaled up.
{% endhint %}

## Contrast

The contrast rule on [Colour and Type](/brand-guidelines/colour-and-type.md) applies to the mark as well as to type. The variant follows the rendered background rather than the container, so a light mark placed over a corner of a photograph that happens to be pale is wrong even when the image overall is dark.


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